About
"I have always liked my people a bit damaged. A bit rough around the edges. A bit difficult to stereotype. A bit stranger than the normal crowd.
I like people whose eyes tell stories and whose smiles have fought through wars.
If you’re perfect, chances are, we aren’t going to get on. If you’re one of the cool kids, chances are, you won’t like me.
You see, what I want is authentic. What I want to see is your purity, I want to see the way you wear your scars, I want to see how brave you are with your vulnerability, how emotionally naked do you let the world see you. Your damage may not be beautiful, but it has made you exquisite. It makes you original, different. And one of my kind of people, because people like you are the most incredible things about this world."
- A favourite quote by J. Raymond
Created from experience, not perfection,
This brand is for the outcasts, the loners, the rebels - the black sheep. The ones who are misunderstood, criticised or feel like they don't belong. But the truth is, the "black sheep" are the resilient ones. The truth-tellers, the authentic ones who refuse to conform to dysfunction. The ones who become self-healers, the ones who break generational curses and inspire others to do the same.
Your journey is a bit more complex. You'll go through many trials and tribulations that will break you down and force you to rebuild yourself even stronger. Your family (or society) will be your greatest teacher, as well as your greatest obstacle. Being this way isn't a flaw, it's strength. It's Motivation.
There are so many of us who carry these stories quietly but what sets you apart is what connects you with and inspires others. Don't force yourself to fit in. Your difference makes a difference.
If this resonates with you - these pieces are for you.
To those who judge, criticise, bully or outcast others - thank you. Personally, you created a version of me that had to survive you, giving me the opportunity for personal growth and the inspiration to be nothing like you.
No matter what cast you out, the path is rarely walked alone. My family was the cause of huge destruction in my life, but it was that dark time that shed the light and inspired this business. I realised how incredibly common dysfunctional family dynamics are for so many of us. This toxicity and the impact on many real aspects of my life, taught me that family isn't the most important thing - chosen bonds are.
True loyalty isn't conditional; it stands by you regardless of right or wrong.
True loyalty doesn't create more struggles for you; it helps you through them.
And if people don't know the value of true loyalty; they will never understand the damage of betrayal.
ISo if you are also navigating the path of breaking generational cycles and seeking your true people, below are a few resources that might help you rise from the ashes.
